Instagram Analytics are only available to business or creator profiles, which is just one of the many reasons we recommend. Data helps you understand your audience. Want to get more engagement and growing your Instagram following? On this section: 1. These two data points can be really insightful: How? And when it comes to social media, our love for data doesn't fade. The Movements section is a section that allows you to see how your Instagram profile performsin general. Socialbakers. Instagram still only counts that interaction as the entire Story having received one impression. Instagram Insights is a feature that enables Instagram Business Account users to analyze data that are linked to their posts, stories, videos, followers, likes, and the overall profile. The first is through the Insights tab. Much like with Instagram feed posts, you can discover Instagram Stories analytics through the Insights tab, or by swiping up on a live Instagram story. Unlike Instagram’s native analytics, you can see the median number of likes, comments, impressions, saves, and reach per each individual hashtag you’ve used over the last 3 months. From here, you’ll be able to see an overview of your follower breakdown for the previous 7 or 30 days, including: Monitoring your follower growth over time, and comparing it with your content strategy, is a great way to understand what’s working for your account. Instagram Analytics Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Note that in order to use Instagram Insights, you’ll need to switch to a business profile on Instagram, which involves tying your Instagram profile to a Facebook business page. From there, creating content that gets a ton of engagement will be a lot easier as you consider those benchmarks. Digging into your audience’s most active times is one of the best ways to optimize your Instagram posting strategy. show how well your post is performing with the. By posting when your audience is most active, you’ll give your posts the best chance for success — as your followers are more likely to comment, like, or share your posts. View your post's likes, comments, and saves. Once you’ve clarified your goals, it’s worthwhile creating a social media report to track your progress in a visually powerful and digestible way. However, finding the right metrics to track, as well as knowing how to interpret them, can be easier said than done. Instagram Insights is a feature that allows Instagram Business Account users to see analytics related to their profile and posts. This will bring up a page that shows how your content is performing in terms of engagement, breaking down the metrics by content type. You can use Instagram insights to learn more about overall trends across your followers and your content’s performance with your audience. Review and change any contact information on the Set Up Your Business Profile page. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Now that you know how to measure the effectiveness of your Instagram strategy using Insights, you can analyze that data and determine what's working for your audience. Navigate back to Recent Highlights and click Content Interactions. This insight reflects the number of times a user taps your Story photo or video to skip to the next piece of media. From there, you'll reach the Recent Highlights page where you'll see some general information about people are engaging with your profile, like how many followers you gained or lost in the past week. Interactions (Profile visits and Website clicks), Impressions (from hashtags, home, profile, and other). Whether this will change or not is unclear at the moment. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'b1268983-9da6-4d67-9d3a-cfef2d9f3cff', {}); Originally published Aug 13, 2020 8:00:00 AM, updated December 02 2020, How to Use Instagram Insights (in 9 Easy Steps), How Three New Instagram Shopping Tools Could Help Marketers Boost Sales, How to Repost on Instagram: 4 Ways to Reshare Content From Other Users, How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers). are a strong indicator that your followers were inspired to learn more about your product or service. TIP: Use Later’s Best Time to Post feature to automatically calculate your top 7 posting times — and set up Quick Schedule slots for them in just a few clicks. If you notice a lot of impressions in the “from hashtags” metric, this means you’re onto a winning formula with your, feature. Similar to the analytics section for your account and Instagram posts, your Stories insights can found in the top right corner of your Instagram business profile, by tapping the “Insights… feature gives you a visual overview of how your posts and stories are performing – all in an easy-to-use dashboard. Analyze up to 3 months’ worth of Instagram Stories data with Later’s Instagram Stories Analytics today — available on Later’s Growth and Advanced plans! There are 2 different ways to access feed post analytics in Instagram. In need of some Instagram Reels ideas? How to Hack the New Reels Algorithm – According to Instagram. … They help you measure the impact of your marketing efforts across different channels to see if there's something you need to do differently -- like target a different audience, post at a certain time of day, or experiment with a new content format. Head to the Reels tab on your profile to see the number of views each published Reel has gained, and tap on an individual Reel to see the number of likes and comments it has received. By clicking on the post’s thumbnail and on “view insights”, you will access detailed statistics for every individual post. If you are using an Instagram Business Profile, you can check your Instagram Insights to find out when your followers are most active by the day of the week and the time of the day. For example: If you notice a lot of impressions in the “from hashtags” metric, this means you’re onto a winning formula with your hashtag strategy. It is ideal for smaller businesses who want to get … type of content they engage with the most. Free and premium plans, Sales CRM software. Instagram Insights: From other. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '9294dd33-9827-4b39-8fc2-b7fbece7fdb9', {}); To use Instagram Insights, you must first have a business profile. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Free and premium plans, Customer service software. Saves highlights the number of unique users or accounts who saved your post, or clicked the bookmark-like icon that appeared below it in their feeds. This is something that will probably change as Instagram Guides continue to evolve, especially given their potential for driving, Once you’ve clarified your goals, it’s worthwhile creating a. to track your progress in a visually powerful and digestible way. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. If you're already using a personal account, you can switch to a business profile. This level of insight is hugely important for creating a content strategy that drives results for your brand or business — without it, you’re essentially working in the dark. Just like with Instagram feed posts, you can view the performance of up to 2 years’ worth of, If you’re tagging products in your posts with, , it’s a good idea to keep a close eye on which ones are driving the, From here, you should be able to sort your posts and stories by a few product-specific metrics, which will vary depending on whether your account has, In fact, collecting data around your Instagram Live broadcasts is somewhat challenging, but you. The best place to start? This would be the Instagram equivalent to liking a Facebook post a few months after someone posted it. In our Ultimate Guide to Instagram Analytics, we’ll walk through what each metric means, and how you can use this knowledge to build a winning content strategy: Instagram analytics are the best way to understand who your audience is, when they’re most active, and what type of content they engage with the most. analytics are still fairly limited, but there are some basic metrics available to monitor your success. — a sign that this strategy resonates with your audience. The same goes for Story content that has been viewed by a single user more than once. As the name might suggest, these insights indicate where your post was seen -- or discovered -- the most, including how many accounts weren't already following you when they first saw the post. This insight represents how many times your Story was seen. Scroll down to “Content You Shared” and tap the arrow alongside … For example, you may notice that posts with the highest impressions or reach all contain Instagram Stories stickers — a sign that this strategy resonates with your audience. Add Your Link in Bio & Drive Traffic from Instagram. Navigation (Back, Forwards, Next story, and Exited), Instagram’s native stories analytics are only available for 30 days. For more information, check out our privacy policy. Instagram launched Instagram Insights, but they didn’t make it available to everyone. TIP: If you’re unsure where to start, we’ve created free social media reporting templates available in PDF or Google Slides (Powerpoint). You can also track up to 3 months worth of Instagram posts and stories, so you can see which have performed best — and filter by all the key metrics, such as likes, reach, comments, and more. Likes speaks for itself, and reflects the number of users who liked your post. There are 2 different ways to access feed post analytics in Instagram. To view insights into your overall Instagram account, start by visiting your profile. Sign up to Later and explore the Instagram Analytics dashboard today — now available for both Instagram business and creator accounts. From here, you’ll be able to see all the main metrics, including: Each metric provides valuable insight for your account. In this article, you’ll learn how to get Instagram Insights … TIP: Get extra hashtag analytics with Later’s Detailed Hashtag Performance feature. You can see the performance of the ad content you’ve created in the last week. The first is through the Insights tab. But one part of Instagram Insights is infuriatingly vague…the “From Other” section. The app icon is a camera inside a square that’s a gradient from yellow to purple. , as well as knowing how to interpret them, can be easier said than done. Instagram analytics can help you target the right audience, improve your content strategy, and reach new audiences. It all starts with having a firm grasp on your Instagram insights. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! These insights indicate the number of actions that users took on your profile as a result of seeing your post -- things like visiting your profile, then taking an action like clicking on your website link or following you. That's why we love analytics and insights. Instagram Insights. see how many people tuned in when you end the broadcast. Check Your Account Insights Instantly. Whether you’re new to Instagram or just taking a harder look at your marketing strategy, insights can help you understand what’s working and what isn’t. a free Chrome plugin that lets you post photos, videos & stories to Instagram™ from your Desktop, download and schedule posts in a grid, monitor unfollowers, gain competition insights and more. Alongside Instagram’s native analytics, Later’s. Use Discovery to see where you post showed up in feeds. When prompted, select the Facebook Page you want to be associated with your Instagram profile. The more engagement your posts receive, the better they’ll perform with the Instagram algorithm — which means greater reach for your business or brand. Instagram will give you the option to create a new one during this process if you don't already have one. For a more visual way to interpret your audience’s most active times, Later’s Instagram Analytics dashboard has an hour-by-hour heat map: Based on the heatmap above, it’s easy to see that the best time to post for this account would be on weekdays between 6pm and 10pm. Find out everything you need to know here. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. As Instagram Guides are a curation of existing posts, products, and locations — views are counted in the metrics for the original content, but not available for Guides specifically. Unlike Instagram Stories, Instagram Live analytics are not available through Instagram’s Insights tab. By … Alongside Instagram’s native analytics, Later’s Instagram Analytics feature gives you a visual overview of how your posts and stories are performing – all in an easy-to-use dashboard. With a well planned Instagram feed, you... Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! Did you post at a specific time? Looking to level-up your Instagram Live strategy? metrics are a great way to learn what posts encourage engagement from your community. Download all your key Instagram metrics in a CSV file straight from, Easily schedule photos, videos & carousel posts with a few clicks. Free and premium plans, Content management system software. , there are almost no Instagram analytics available right now. Then, at the top, click the hamburger icon and select "Insights" from the menu. On the Insights tab, scroll down to “Content You Shared” and tap the arrow alongside your recent stories. And if you’re not sure where to start, Later’s Instagram Analytics dashboard has all the basics covered — sign up to Later today to get started! Create a Facebook Business Profile for the same persona if you haven't already. If you’re looking to track your follower growth over a longer amount of time, The more engagement your posts receive, the better they’ll perform with the. Here’s a tutorial on how to get the most out of your Instagram Insights … In this post … NOTE: Later’s Detailed Hashtag Performance feature is available on Later’s Growth and Advanced plans. But in order to see this for ourselves, we need to start monitoring Instagram insights for our own stories. A benefit to having a Business Page on Instagram is the access to Insights. Scroll down to “Content You Shared” and tap the arrow alongside your recent posts. You may unsubscribe from these communications at any time. Tap on the post you'd like to look into, then click "View Insights" below the image. are, so you can decide which metrics are most relevant to help you achieve them. Learn which actions were taken on your post. Instagram post insights Individual Instagram post analytics are the ones you use to analyze how each single post you have published in your account performed according to your goals. If a product post has a high number of page views but very few clicks, it’s likely that your product description, imagery, or price point isn’t compelling enough to convert into click-throughs or sales. IGTV videos with the highest reach are also important to note — was there a theme or style that worked particularly well? With Later’s Instagram Stories Analytics, you can track and sort up to 3 months of detailed performance data in an easy-to-use dashboard. How many times all posts have been viewed in the last week, 3. If you want to grow your Instagram account, taking a look at your Instagram analytics is a great place to start. Once you connect a product catalog to your Instagram and have products in your catalog, submit your account for review by following these steps. TIP: Instagram’s native stories analytics are only available for 30 days. . This insight reflects the number of times any links you've included in your business profile have been clicked. Finally, Instagram users with a business profile are able to view … From this data, you'll be able to identify what your audience likes and engages with the most to improve your Instagram strategy. Access Instagram insights on desktop or laptop. Alternately, you can tap the Insights button on your profile page. TIP: If you’re looking to track your follower growth over a longer amount of time, Later’s Instagram Analytics track up to 3 months worth of data! As with likes, comments reflects the number of comments left on your post. worth of Instagram posts and stories, so you can see which have performed best — and filter by all the key metrics, such as likes, reach, comments, and more. You’ll also see what call to action people have taken from seeing a specific Instagram post… NOTE: Views of Reels shared to Instagram Stories are included in the overall view count. Did you cross-promote this content in a specific way? Instagram Youtube Facebook. Post insights will also give you information about how people found your post. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. This insight reflects the number of unique users that have seen your Story. From here, you should be able to sort your posts and stories by a few product-specific metrics, which will vary depending on whether your account has Instagram Checkout enabled or not. Stay up to date with the latest marketing, sales, and service tips and news. I hope this helps you better decode your own Instagram metrics. "Website Taps" can also be found under the Account Activity section. Once you’ve clarified your goals, you’ll be able to get so much more from your Instagram Analytics — as you’ll have clear objectives to monitor in your social media reporting. Instagram Reels analytics are still fairly limited, but there are some basic metrics available to monitor your success. Once your set up as a Business Account, you can begin to use Instagram Insights. Please feel free to contact me if you have more information or details you could add to expand this article. Having a clear idea of what your business goals are, so you can decide which metrics are most relevant to help you achieve them. This insight reflects the number of times a user leaves the Stories section entirely to return to the home feed. Here's how to get started. You’re in the right place. From here, you can sort up to 30 days of stories based on the following metrics: Reviewing your stories’ performance is a great way to understand what type of Instagram Stories work best for your brand. When viewing these insights, keep in mind that you're able to add multiple images or videos to your Story. When it comes to Instagram Guides, there are almost no Instagram analytics available right now. See all integrations. Instagram can only show you analytics for posts and stories that were published after you switched to a business or creator profile. Open the Insights tab in Instagram, scroll down to “Your Audience,” and tap “See All.”. If you’re tagging products in your posts with Instagram Shopping, it’s a good idea to keep a close eye on which ones are driving the most value for your business. With Socialbakers, you can get a free report on your most popular Instagram photos, … Instagram. On the Accounts Reached page under Account Activity, you'll be able to see "Profile Visits.". Post … If you want more “From Other” impressions, take the time to tag brands that are relevant to your post. Ready to start tracking your performance more efficiently? You can find this on your home screen, in the app drawer, or by searching. You can also view insights for specific posts, stories and … The good news, however, is that anyone can get Instagram Insights, following these steps. Ready to get started with Instagram Guides? Views of Reels shared to Instagram Stories are included in the overall view count. Instagram analytics are the best way to understand. Once you’ve identified your ideal posting times , you can also schedule Instagram posts ahead of time to help ensure you consistently post … The good news is that it’s really easy to view your insights right in the Instagram app. If you already have an Instagram business or creator profile, you can easily access your analytics through the Insights tab in the Instagram app. Go to your profile and tap the gearshift wheel icon to visit your settings. Next, we'll get into the more specific insights you can explore. In the next section, you’ll see Instagram Insights for Stories. available in PDF or Google Slides (Powerpoint). Impressions from other include: Shares (your post/video has been shared in direct messages or outside the Instagram app); Saves (your post/video has been saved in the Instagram app to be viewed later); Tags (posts/videos from other Instagram users, who tagged you); Mentions (posts from other Instagram … Whether someone only views one or views all six, Instagram only counts your entire Story having received one impression. Let's say you add six photos to your Story. TIP: Download all your key Instagram metrics in a CSV file straight from Later’s Instagram Analytics dashboard! Upgrade to one of Later’s Starter, Growth or Advanced plans today and start capitalizing on your best times to post. Once again, tap “See all” to … Private profiles cannot be used as business ones. : You may see even more options if you have Instagram’s Shopping features enabled (more on this later). Jillian is a content marketer at Later based in the UK. From here, you can sort up to 2 years of feed posts based on a whole range of metrics: NOTE: You may see even more options if you have Instagram’s Shopping features enabled (more on this later). The best place to start? NOTE: Instagram can only show you analytics for posts and stories that were published after you switched to a business or creator profile. Premium plans, Connect your favorite apps to HubSpot. How many people visited your profile in the last week, 2. This section includes metrics on Impressions, which reflect the number of times your post was discovered from a particular place within Instagram, like the user's home feed, a search, your profile, a location tag, or a hashtag. Within this category, you'll see insights for: Some of these insights can be expanded for more insights. For a more visual way to interpret your audience’s most active times, calculate your top 7 posting times — and set up. Cara Menggunakan Instagram Insight pada Post dan Story. Navigate back to Recent Highlights and click Followers. Once you open your Insights, you’ll be able to find a ton of metrics and analytics for your posts, stories, and audience demographics. You can connect with her on Instagram @jillwrren. Considering that there … Open Instagram. You’ll see the number of likes, comments, saves, and shares. Follower Growth (Overall, Follows, and Unfollows), For example, if you notice a large uptick in followers after sharing an. From here, you’ll be able to filter and rank your IGTV videos based on several performance metrics: By assessing which videos kept your viewers hooked and engaged, you’ll get a good idea of what content you should continue to create. Tags: from other, impressions, insights, Instagram… This insight reflects the number of times users send messages through the "Send Message" text box on your Story.