Once you open your Insights, you’ll be able to find a ton of metrics and analytics for your posts, stories, and audience demographics. Profile visits reflects the number of times your profile has been viewed. You can see the performance of the ad content you’ve created in the last week. As Instagram Guides are a curation of existing posts, products, and locations — views are counted in the metrics for the original content, but not available for Guides specifically. Next, we'll get into the more specific insights you can explore. Unlike Instagram Stories, Instagram Live analytics are not available through Instagram’s Insights tab. These insights indicate the number of actions that users took on your profile as a result of seeing your post -- things like visiting your profile, then taking an action like clicking on your website link or following you. Upgrade to one of Later’s Starter, Growth or Advanced plans today and start capitalizing on your best times to post. There are 2 different ways to access feed post analytics in Instagram. You’re in the right place. By posting when your audience is most active, you’ll give your posts the best chance for success — as your followers are more likely to comment, like, or share your posts. This insight reflects the number of times users send messages through the "Send Message" text box on your Story. a free Chrome plugin that lets you post photos, videos & stories to Instagram™ from your Desktop, download and schedule posts in a grid, monitor unfollowers, gain competition insights and more. Create a Facebook Business Profile for the same persona if you haven't already. In order to have a Business Account, you must also have a Facebook Page for your brand. Please feel free to contact me if you have more information or details you could add to expand this article. And when it comes to social media, our love for data doesn't fade. The results may surprise you — in a good way. If you already have an Instagram business or creator profile, you can easily access your analytics through the Insights tab in the Instagram app. Considering that there … By clicking on the post’s thumbnail and on “view insights”, you will access detailed statistics for every individual post. You'll then reach the Follower Breakdown page. Note that in order to use Instagram Insights, you’ll need to switch to a business profile on Instagram, which involves tying your Instagram profile to a Facebook business page. NOTE: Views of Reels shared to Instagram Stories are included in the overall view count. Account reviews typically take a few days but sometimes can take longer. TIP: Use Later’s Best Time to Post feature to automatically calculate your top 7 posting times — and set up Quick Schedule slots for them in just a few clicks. You’ll find all of the must-have analytics from Instagram in a digestible format, as well as several extra data points — including your best time to post (available on Growth and Advanced plans). This insight reflects the number of times a user taps your Story photo or video to skip to the next piece of media. When prompted, select the Facebook Page you want to be associated with your Instagram profile. For high performing posts, take note of where your impressions came from, the time and day of posting, and whether there’s any thematic content trends worth noting. Finally, Instagram users with a business profile are able to view … You can't view insights … Unlike Instagram’s native analytics, you can see the median number of likes, comments, impressions, saves, and reach per, For example, you may notice that posts with the highest impressions or reach all contain. Go to your profile and tap the gearshift wheel icon to visit your settings. For a more detailed performance overview, swipe up on a live story and select the insights icon on the left-hand side of the screen. The same goes for Story content that has been viewed by a single user more than once. To see how an individual post is performing, tap “View Insights” to see extra shopping-specific metrics in addition to all the others. In need of some Instagram Reels ideas? Unlike Instagram’s native analytics, you can see the median number of likes, comments, impressions, saves, and reach per each individual hashtag you’ve used over the last 3 months. Private profiles cannot be used as business ones. In our Ultimate Guide to Instagram Analytics, we’ll walk through what each metric means, and how you can use this knowledge to build a winning content strategy: Instagram analytics are the best way to understand who your audience is, when they’re most active, and what type of content they engage with the most. You’ll see the number of likes, comments, saves, and shares. The first is through the Insights tab. If you want to grow your Instagram account, taking a look at your Instagram analytics is a great place to start. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. Socialbakers. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. The Movements section is a section that allows you to see how your Instagram profile performsin general. Sign up to Later and explore the Instagram Analytics dashboard today — now available for both Instagram business and creator accounts. How many times all posts have been viewed in the last week, 3. @amanda_zw. As with likes, comments reflects the number of comments left on your post. ... SocialStats is a small easy to use tool made to view Instagram analytics, with SocialStats you can track unlimited Instagram Accounts and find out in depth statistics to boost your Instagram … Instagram will give you the option to create a new one during this process if you don't already have one. Instagram Insights is a feature that enables Instagram Business Account users to analyze data that are linked to their posts, stories, videos, followers, likes, and the overall profile. Ready to get started with Instagram Guides? However you approach Instagram analytics, understanding how your content performs can be a game-changer for your content strategy. You’ll also see what call to action people have taken from seeing a specific Instagram post… This is something that will probably change as Instagram Guides continue to evolve, especially given their potential for driving e-commerce on the platform. See all integrations. Once you’ve clarified your goals, it’s worthwhile creating a social media report to track your progress in a visually powerful and digestible way. Learn which actions were taken on your post. Instagram Analytics are only available to business or creator profiles, which is just one of the many reasons we recommend. The best place to start? Next, we'll get into the more specific profile insights you can explore. If you are using an Instagram Business Profile, you can check your Instagram Insights to find out when your followers are most active by the day of the week and the time of the day. You can also view insights for specific posts, stories and … How to Track and Report on Instagram Analytics. Now that you know how to measure the effectiveness of your Instagram strategy using Insights, you can analyze that data and determine what's working for your audience. The number of individual accounts you have accessed in the last week, 4. In fact, collecting data around your Instagram Live broadcasts is somewhat challenging, but you can see how many people tuned in when you end the broadcast. You can also track up to 3 months worth of Instagram posts and stories, so you can see which have performed best — and filter by all the key metrics, such as likes, reach, comments, and more. From here, you can sort up to 2 years of feed posts based on a whole range of metrics: NOTE: You may see even more options if you have Instagram’s Shopping features enabled (more on this later). Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Unfortunately, that’s about all that’s available at the moment, but this will likely change over the coming months. analytics are still fairly limited, but there are some basic metrics available to monitor your success. Instagram Reels analytics are still fairly limited, but there are some basic metrics available to monitor your success. Digging into your audience’s most active times is one of the best ways to optimize your Instagram posting strategy. TIP: Instagram’s native stories analytics are only available for 30 days. TIP: If you’re unsure where to start, we’ve created free social media reporting templates available in PDF or Google Slides (Powerpoint). This insight represents how many times your Story was seen. It’s very easy, just follow the steps in the video and you will be ready in one minute or less. When viewing these insights, keep in mind that you're able to add multiple images or videos to your Story. For a more detailed performance overview, tap “View Insights” beneath a published post. The more engaged your audience is, the more likely you are to carry favor with the Instagram algorithm. Free and premium plans, Sales CRM software. Whether you’re new to Instagram or just taking a harder look at your marketing strategy, insights can help you understand what’s working and what isn’t. Much like with Instagram feed posts, you can discover Instagram Stories analytics through the Insights tab, or by swiping up on a live Instagram story. You can connect with her on Instagram @jillwrren. You can use Instagram insights to learn more about overall trends across your followers and your content’s performance with your audience. Here's how to get started. For example, if you notice a large uptick in followers after sharing an Instagram Reel, this is a valuable insight you can use to inform your future strategy. This insight reflects the number of unique users that have seen your Story. Instagram Analytics Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Alongside Instagram’s native analytics, Later’s. Just like with Instagram feed posts, you can view the performance of up to 2 years’ worth of IGTV videos through Instagram’s Insights tab. Post … For example, you may notice that posts with the highest impressions or reach all contain Instagram Stories stickers — a sign that this strategy resonates with your audience. From there, you'll reach the Recent Highlights page where you'll see some general information about people are engaging with your profile, like how many followers you gained or lost in the past week. And if you’re not sure where to start, Later’s Instagram Analytics dashboard has all the basics covered — sign up to Later today to get started! This insight reflects the number of times any links you've included in your business profile have been clicked. From this data, you'll be able to identify what your audience likes and engages with the most to improve your Instagram strategy. If you’re tagging products in your posts with Instagram Shopping, it’s a good idea to keep a close eye on which ones are driving the most value for your business. Navigate back to Recent Highlights and click Content Interactions. Make sure your Instagram profile is public. … From there, creating content that gets a ton of engagement will be a lot easier as you consider those benchmarks. Having a clear idea of what your business goals are, so you can decide which metrics are most relevant to help you achieve them. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. How to Hack the New Reels Algorithm – According to Instagram. From here, you can sort up to 30 days of stories based on the following metrics: Reviewing your stories’ performance is a great way to understand what type of Instagram Stories work best for your brand. Plus, Later automatically calculates your Instagram Stories’ completion rate, which is the percentage of viewers that watched all of your stories without exiting — a metric that isn’t available in the Instagram app. Views of Reels shared to Instagram Stories are included in the overall view count. of detailed performance data in an easy-to-use dashboard. Analyze up to 3 months’ worth of Instagram Stories data with Later’s Instagram Stories Analytics today — available on Later’s Growth and Advanced plans! This insight reflects the number of times a user leaves the Stories section entirely to return to the home feed. View Story insights. Every brand or business has its own unique goals (from growing a follower count to increasing clicks and conversions) which means that the most important metrics differ on a case-by-case basis. Alternately, you can tap the Insights button on your profile page. Instagram. This insight reflects the number of times users swipe to skip to the next account’s Story -- not to be mistaken for "tap forward," which reflects users skipping ahead to your next piece of Story media. Impressions from other include: Shares (your post/video has been shared in direct messages or outside the Instagram app); Saves (your post/video has been saved in the Instagram app to be viewed later); Tags (posts/videos from other Instagram users, who tagged you); Mentions (posts from other Instagram … see how many people tuned in when you end the broadcast. Instagram Insights provides more basic metrics than some premium analytics tools but is free and included in Instagram. Instagram analytics are the best way to understand. In the next section, you’ll see Instagram Insights for Stories. This is something that will probably change as Instagram Guides continue to evolve, especially given their potential for driving, Once you’ve clarified your goals, it’s worthwhile creating a. to track your progress in a visually powerful and digestible way. Data helps you understand your audience. show how well your post is performing with the. feature gives you a visual overview of how your posts and stories are performing – all in an easy-to-use dashboard. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Tap on the post you'd like to look into, then click "View Insights" below the image. Pay close attention to the Exited metric, as it can be indicative of where your audience lost interest in your content — and something to avoid in future. The good news is that it’s really easy to view your insights right in the Instagram app. For a more visual way to interpret your audience’s most active times, Later’s Instagram Analytics dashboard has an hour-by-hour heat map: Based on the heatmap above, it’s easy to see that the best time to post for this account would be on weekdays between 6pm and 10pm. often show what content resonates deeply with your audience, provides inspiration, or has lasting value. This will bring up a page that shows how your content is performing in terms of engagement, breaking down the metrics by content type. Find out everything you need to know here. Then, at the top, click the hamburger icon and select "Insights" from the menu. Scroll down to “Content You Shared” and tap the arrow alongside your recent posts. Instagram can only show you analytics for posts and stories that were published after you switched to a business or creator profile. It is ideal for smaller businesses who want to get … Likes speaks for itself, and reflects the number of users who liked your post. Discovery insights also include data on a post's reach -- which reflects the number of unique accounts that saw your post. We're committed to your privacy. The more engagement your posts receive, the better they’ll perform with the Instagram algorithm — which means greater reach for your business or brand. These two data points can be really insightful: How? It tells you how they do things, what they prefer, and who they are. Reach reflects the number of unique users that have seen any of your Instagram posts. To access this data, scroll down to “Content You Shared” and tap the arrow alongside your recent IGTV videos. For more information, check out our privacy policy. On the Insights tab, scroll down to “Content You Shared” and tap the arrow alongside your recent stories. Cara Menggunakan Instagram Insight pada Post dan Story. From here, you’ll be able to filter and rank your IGTV videos based on several performance metrics: By assessing which videos kept your viewers hooked and engaged, you’ll get a good idea of what content you should continue to create. Instagram Insights. Whether this will change or not is unclear at the moment. For a more visual way to interpret your audience’s most active times, calculate your top 7 posting times — and set up. TIP: If you’re looking to track your follower growth over a longer amount of time, Later’s Instagram Analytics track up to 3 months worth of data! Stay up to date with the latest marketing, sales, and service tips and news. For an overview of how your shoppable posts are performing, head to the Insights tab, scroll down to “Content You Shared,” and tap the arrow alongside your recent posts or stories. The app icon is a camera inside a square that’s a gradient from yellow to purple. As the name might suggest, these insights indicate where your post was seen -- or discovered -- the most, including how many accounts weren't already following you when they first saw the post. This would be the Instagram equivalent to liking a Facebook post a few months after someone posted it. Scroll down to the Stories section, and you'll be able to see insights for older stories, as well as any that have not yet expired. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'b1268983-9da6-4d67-9d3a-cfef2d9f3cff', {}); Originally published Aug 13, 2020 8:00:00 AM, updated December 02 2020, How to Use Instagram Insights (in 9 Easy Steps), How Three New Instagram Shopping Tools Could Help Marketers Boost Sales, How to Repost on Instagram: 4 Ways to Reshare Content From Other Users, How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers). View Data for Posts. GET FREE PLUGIN. When it comes to Instagram Guides, there are almost no Instagram analytics available right now. Test out different objectives, play around with your tactics, tweak your content, and see what sticks. You’ll find all of the must-have analytics from Instagram in a digestible format, as well as several extra data points — including your. Finally, Instagram users with a business profile are able to view insights into their ephemeral Stories. Follower Growth (Overall, Follows, and Unfollows), For example, if you notice a large uptick in followers after sharing an. "Website Taps" can also be found under the Account Activity section. Did you cross-promote this content in a specific way? Open Instagram. Post insights will also give you information about how people found your post. Having a clear view of your brand goals, and the key Instagram metrics that will help achieve them, is often a more efficient approach. Alongside Instagram’s native analytics, Later’s Instagram Analytics feature gives you a visual overview of how your posts and stories are performing – all in an easy-to-use dashboard. You may unsubscribe from these communications at any time. Jillian is a content marketer at Later based in the UK. Open the Insights tab in Instagram, scroll down to “Your Audience,” and tap “See All.”. To view your Story insights, navigate back to Insights and scroll down to "Content You Shared" section on the Recent Highlights page. Berikut ini merupakan panduan menggunakan Instagram Insight yang bisa Anda ikuti: Mengubah pengaturan akun menjadi business account; Sebelum mulai menggunakan Instagram … If you want more “From Other” impressions, take the time to tag brands that are relevant to your post. You can find it by navigating to any post, selecting “View Insights… You can find this on your home screen, in the app drawer, or by searching. With Later’s Instagram Stories Analytics, you can track and sort up to 3 months of detailed performance data in an easy-to-use dashboard. metrics are a great way to learn what posts encourage engagement from your community. I hope this helps you better decode your own Instagram metrics. Just fill out the form below to create your own analytics report and start showcasing your results: Tracking your Instagram analytics over time will give you a better idea of what type of content helps achieve your goals, so you can build on your success in the future. Just like with Instagram feed posts, you can view the performance of up to 2 years’ worth of, If you’re tagging products in your posts with, , it’s a good idea to keep a close eye on which ones are driving the, From here, you should be able to sort your posts and stories by a few product-specific metrics, which will vary depending on whether your account has, In fact, collecting data around your Instagram Live broadcasts is somewhat challenging, but you. Plus, Later’s Instagram Analytics have separate “Post Performance” and “Story Performance” dashboards — so you can see exactly how each channel is driving value for your brand. Instagram lets you view data for multiple posts at once or delve into metrics … But learning all of the different Instagram metrics and terms, and how to use this data for growth, is no mean feat. From here, you’ll be able to see all the main metrics, including: Each metric provides valuable insight for your account. In this article, you’ll learn how to get Instagram Insights … This page reflects how many followers you've gained or lost over the past week, as well as the average times of day when your followers are using Instagram — data that can be highly beneficial when planning posts. Watch this space! In this post … Editor's Note: This post was originally published in January 2018 but has been updated for comprehensiveness. Review and change any contact information on the Set Up Your Business Profile page. Check Your Account Insights Instantly. NOTE: Instagram can only show you analytics for posts and stories that were published after you switched to a business or creator profile. IGTV videos with the highest reach are also important to note — was there a theme or style that worked particularly well? TIP: Get extra hashtag analytics with Later’s Detailed Hashtag Performance feature. Whether someone only views one or views all six, Instagram only counts your entire Story having received one impression. When you do this, every piece of visual content in your Story is counted as a single photo or video in your post. : You may see even more options if you have Instagram’s Shopping features enabled (more on this later). This section includes metrics on Impressions, which reflect the number of times your post was discovered from a particular place within Instagram, like the user's home feed, a search, your profile, a location tag, or a hashtag. — a sign that this strategy resonates with your audience. Once you’ve clarified your goals, you’ll be able to get so much more from your Instagram Analytics — as you’ll have clear objectives to monitor in your social media reporting. On this section: 1. Saves highlights the number of unique users or accounts who saved your post, or clicked the bookmark-like icon that appeared below it in their feeds. They help you measure the impact of your marketing efforts across different channels to see if there's something you need to do differently -- like target a different audience, post at a certain time of day, or experiment with a new content format. Let's say you add six photos to your Story. Instagram post insights Individual Instagram post analytics are the ones you use to analyze how each single post you have published in your account performed according to your goals. On the Accounts Reached page under Account Activity, you'll be able to see "Profile Visits.". View your post's likes, comments, and saves. With. are, so you can decide which metrics are most relevant to help you achieve them. Instagram Insights is a feature that allows Instagram Business Account users to see analytics related to their profile and posts. With Socialbakers, you can get a free report on your most popular Instagram photos, … With a well planned Instagram feed, you... Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! To delve into the insights for an individual IGTV video, tap the three dots at the bottom of a published video and select “View Insights.”. Here’s a tutorial on how to get the most out of your Instagram Insights … Tags: from other, impressions, insights, Instagram… But one part of Instagram Insights is infuriatingly vague…the “From Other” section. — which means greater reach for your business or brand. are a strong indicator that your followers were inspired to learn more about your product or service. Instagram Analytics are only available to business or creator profiles, which is just one of the many reasons we recommend switching to an Instagram business or creator profile. This is a great way to gain a holistic view of the content that has performed best over a set period of time — which can help inform your strategy. How many people visited your profile in the last week, 2. Once again, tap “See all” to … Head to the Reels tab on your profile to see the number of views each published Reel has gained, and tap on an individual Reel to see the number of likes and comments it has received.