Sachin Bansal also left the company soon after the acquisition. It was founded in October 2007 and its headquarters are in Bengaluru. Flipkart uses SEO and Google Adwords to enhance its reach and drive organic traffic to its website. pay by credit card, credit card or online. The quality and excellent services have never been a concern with the e-com retailer. FlipKart. Marketing Strategy of Flipkart Final Proj. Amazon India, has overtaken Flipkart with $7.5 Bn in GMV in FY18: Barclays report. ... person w ith knowledge of Flipkart’s strategy says the . The website loads faster and is mobile-optimised and offers hassle-free user experience. The team handles complaints quickly and appropriately and tries to resolve it ASAP. These business strategies, based on Flipkart marketing mix, help the brand succeed. Besides, there isn’t any logistic issue involved in the transit apart from being a cheap copy. It launched Moto G and Moto E – budget-friendly Android segment. It helped in easing out the transition of its Indian customers, making the switch from offline to online shopping smoother and streamlined. Meatball Sundae: Is Your Marketing Out of Sync? The Cash on Delivery, the one-of-its-kind payment mode initiated by the company to invoke trust and faith in the customers, was revoked and was offered on select postal codes, deterring the first-time customers from buying at the platform. Flipkart very wisely used SEO (Search Engine Optimization)& Google Ad-words as the marketing tools to have a far reach in the online world. E-Commerce Chapter 2.ppt. Thanks to cheap internet plans and smartphones availability, they know where their customers are. The main aim of digital marketing strategy adopted by Flipkart was: 1. Marketing Strategies of Flipkart 1. 1. Books can quickly be delivered, there is no wear and tear, and they are inexpensive. However, at present, the user experience offered by the app is phenomenal! Ltd. Everybody is online. Looks like youâve clipped this slide to already. 4. Here, have a look at how one needs to have one’s wits about on social media! With time, Flipkart opened warehouses in Bengaluru, Delhi, Mumbai and Kolkata and went on to work with more than five hundred suppliers. Marketing mix of Flipkart Marketing Mix of Flipkart analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Flipkart marketing strategy. Virtually all ecommerce businesses can and should use these low-cost marketing strategies. It worked well not only for early adopters but also for the price-sensitive segment. They had room to grow, make mistakes and learn from them without virtue signalling. Its case study shows us various ways to look from the perspective of customers for a successful business relationships. Flipkart addressed this issue by launching their own supply chain management system to deliver orders in a timely fashion. Found inside – Page iiAs such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. Customer satisfaction has been their best market medium. If you continue browsing the site, you agree to the use of cookies on this website. Similarly, in 2015, Flipkart launched a pop-up on its desktop website to encourage users to download its app. Trace the evolution of ecommerce business models, alongside Flipkart’s from outset to current state. It also took over a fledgeling online electronics retailer, Letsbuy and a Delhi-based mobile marketing automation startup called Appiterate to boost its mobile services. You must have gone through some of these sections on their website. It encourages reviews on its products and prompts users to provide reviews on the products they have purchased. The company planned to cash in on the vast network of international vendors, but eventually, this partnership proved to be a damp squib. Softbank too sold nearly twenty per cent stake in Flipkart to Walmart. Assignment Instructions: Review the Flipkart case study and write project report including case summery of the company, its operations and strategies based on the case study, and then answer following questions using title of article as heading, then copy questions exactly as … Strategy – includes elements of segmentation, positioning, operating formats and business models (location, assortment, size, pricing) 2. Who could forget the creative, witty and youthful theme of kids-turned-adult TVCs that is still such a massive hit with masses! The correct listing of products makes it more convenient for shoppers. Found insideThis new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. Download full-text PDF. The users weren’t ready to make the transition, and thus the sales of Myntra dropped to ten per cent. While the government wants them to refer themselves as marketplaces, a startup is handling everything, from a warehouse to logistics. A startup or company offering a discount to attract customers and fence-sitters to purchase online eventually has to bear losses, and the brunt of cash burn on both sides. Marketing Strategy – the foundation of a marketing plan that will helps a company identify their best customers, understand their needs and implement the most effective marketing methods. Found inside... http://web.mit.edu/idi/idi/India%20The%20Base%20of%20Pyramid%20distribution%20Challenge-IFMR.pdf, date retrieved May 16, ... 66 Goel, Vindu (2018), “Walmart takes control of India's Flipkart in e-commerce gamble,” New York Times, ... It is also one of the very few brands that made use of even Google Plus while it lasted. Flipkart with its innovative digital marketing have created a niche market in online stores competing with the conventional stores showing the power of online marketing. Introduction Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. mareketing strategies of flipkart a project submitted to university of mumbai for partial completion of the degree Digitalisation has changed the face of business and consumption. Case study shows that flipkart must have hired the best digital marketing company who helped it for a successful business plan. Today due to innovative marketing strategies Maruti Suzuki has become the leading & largest seller of automobiles in India. In September, Flipkart’s Singapore entity put ₹3,463 crores into its Indian Flipkart for regulatory formalities. Clipping is a handy way to collect important slides you want to go back to later. How flipkart utilized social Media success? This acquisition was hailed by the Walmart President, Dough McMillon, who was delighted to partner with a company trailblazing the path of digital transformation in a growing market like India. Real Estate Guwahati. Flipkart’s tackling of COVID-19 and quick solution in offering essentials to the cities is commendable. After reading this book, marketing students will understand: · The basics of content management in CQ · How to integrate CQ with other Adobe Marketing Cloud products · How to manage content that is targeted to specific audiences · The ... Low-Cost Ecommerce Marketing Strategies. 1.3.5 Marketing strategy Flipkart has been mostly used marketed by word of mouth. Free access to premium services like TuneIn, Mubi, and more. flipkart launched a series of 3 ads with the tag line - "no kidding no worries kids were used to create the adverts to send out the message - if a kidcan do it, you can also do it. A business review of e-retailing in… The company is registered in Singapore, but theyir headquarters are in the city of Bangalore, India. Download full-text PDF Read full-text. With the humble starting as a virtual bookstore, it is now the country’s largest e-commerce player. Figure 5. Softbank Vision Fund also invested US$2.5 billion in the company during this year. It features self-promotional posts, Q&A updates, current trends and topics. Overview Digital Initiatives (1/9) Strategy Group 8 International Marketing Management (2015-17) Sales Promotion and Outreach Flipkart – Delivery Scheme Innovations New Product Innovations (5/14) On Flipkart, both the same-day and in-a-day delivery options come at an extra cost of Rs 140 and Rs 90 per item purchased. 4. The company officials also ensured the rectification of leaks and loopholes in the supply chain. ï Maneesh Garg. However, it launched its mobile website called Flipkart Lite in November 2015 to enable light smartphone browsing. The (in) famous war of words between Amazon and Flipkart fuelled by Reddit India! Marketing Strategy of Flipkart. If you continue browsing the site, you agree to the use of cookies on this website. YouTube. Client Presentation manigarg21@gmail.com Maneesh Garg. Found inside – Page iResearchers and managers alike will find this book to be a handy reference guide to social media in emerging markets. This book focuses on the role of social media as the next major game-changer. Overall, the useful guidelines provided should prove valuable to students and researchers in the field. This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. Found inside – Page iThe text is intended for students of MBA, PGDM (Postgraduate Diploma in Management), and PGPBA (Postgraduate Programme in Business Administration). Besides, this book is a useful reference for managerial and marketing professionals. This text discusses how companies create competitive advantage through strategic marketing. The brand noticeably leverages celebrity power, highlights products and makes use of bright creatives as part of the Flipkart social media strategy. 6. In August, it had raised nearly $3 billion from sixteen investors in twelve rounds of funding. Client Presentation view flipkart 13062020.pdf from hotel mana b.sc h&ha at jaipur national university. Elina Warner says: 27/12/2019 at 12:35. Flipkart uses psychographic and behavioral concerns to create strategies and to fulfill the customers’ wants and needs.. With a change in the pattern of shopping and a rise in per capita income, the customers are getting comfortable purchasing online and are also becoming familiar with online shopping. Great read!!! In 2017, the company made a significant US$2 million investment in a parenting information startup named Tinystep. The Regulatory Authority found Flipkart to be in violation of the FEMA. flipkart marketing strategies. : 50 Scientifically Proven Ways to Be Persuasive, Permission Marketing: Turning Strangers into Friends, and Friends into Customers, Alchemy: The Dark Art And Curious Science Of Creating Magic In Brands, Business, And Life, Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers, Wanting: The Power of Mimetic Desire in Everyday Life, Overdressed: The Shockingly High Cost of Cheap Fashion. This year Flipkart left Amazon India behind and grabbed a significant fifty-one per cent share in the smartphone segment. Marketing Strategy Of Flipkart - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Back in 2007, when Flipkart was launched, Indian e-commerce industry was taking its beginner steps. The business is facing several issues due to the entry of the biggest e-commerce giant, Amazon in the Indian industry as well as the potential entry of Alibaba from China. The zeal to succeed, extend the customer base and offer excellent services was high without letting the limited resource come in the way. Jun 2017 - Present4 years 2 months. Category: Marketing » Marketing Mix created 6 year(s) ago - updated 6 year(s) ago by Krunal Dhabhi 0 comments, 4059 views Flipkart is a private company founded by Binny Bansal and Sachin Bansal. Here is one another post popular flipkart case study by CIDM institute. January 11, 2016. A business review of e-retailing in […] The company expanded ruthlessly and acquired startups and small companies left, right and centre to fuel its growth. See our Privacy Policy and User Agreement for details. The marketing manager has to consider the behavioural forces and then decide marketing elements in … Product: In simple terms, a product is anything that satisfies human want (customers) and includes product quality, features, benefits, design, style, colour, brand, services, and warranties. Found insideFor those investigating entrepreneurship and innovation in the early stages of economic development, this book demonstrates how micro and macro foundations of productivity, and hence economic growth and development, are inextricably ... The case study analyses how Flipkart.com has brought in an array digital and online marketing strategies to succeed and make it big in the digital marketing sector. A. The brand noticeably leverages celebrity power, highlights products and makes use of bright creatives as part of the Flipkart social media strategy. Comparison have been done considering e-commerce challenges, their business model, funding, revenue generation, growth, survival strategies, Shoppers’ online shopping experience, value added differentiation, and product offerings. Assignment Instructions: Review the Flipkart case study and write project report including case summery of the company, its operations and strategies based on the case study, and then answer following questions using title of article as heading, then copy questions exactly as written below and answer. Content marketing strategy implementation 10 Figure 6. Too many variables vying for the attention on the home page only dither the customers from making a decision. The failure was attributed to many factors like IT glitches, unanticipated scale of traffic on the website, ill thought out deals and above all insufficient sourcing of products. Jul 15, 2020. In this part of the process, the marketing … Flipkart & Amazon are the two big players of e-commerce in India. The company initially focused on online book sales with country-wide shipping. The most important in social media is the social listening, which the Flipkart does well. INDIAN INSTITUTE OF FOREIGN TRADE, NEW DELHI. Analyze the various alternatives open to Flipkart. 1. Flipkart won several awards in gold category at SAMMIE 2018 for creating a seamless brand experience across social media platform, making the best use of it to generate leads, revenues and for launching a product. To obtain unique and differential advantage, an organization has to be creative in its marketing strategy. But even as the overall app customer base grew, both Flipkart and Amazon struggled to sustain regular interest. Both Bansals have worked in Amazon and had technical expertise as […] The depletion of cash burn also impacts GMV or Gross Market Value- the most important metric to analyse growth in the market. Conclusion: In conclusion, position of Flipkart in this market is already quite advanced already. Flipkart works through a complex business model enabled by several business entities based out of India and Singapore. strategies of two big e-tailers and those are Flipkart and Amazon. In the wake of new FDI rules to reduce dependency on one vendor, the company stopped selling via its in-house vendor, WS Retail. Found inside – Page 310Flipkart , Amazon create 140,000 temporary jobs ahead of festive season sale . ... Retrieved from https : //www.smartinsights . com / digital - marketing - strategy / race - a - practical - framework - to - improve - your - digital ... The e-commerce giant was started with an investment of Rupee four lakh only, especially when India’s e-commerce trade and repertoire with online platform hadn’t been particularly favourable. It was founded by Sachin Bansal and Binny Bansal. The e-commerce giant was valued at $20 billion by the U.S. based retail chain, Walmart, which acquired seventy-seven per cent controlling stake in the company. Walmart’s shares tanked badly on the New York Stock Exchange fearing the former’s acquisition of a loss-making entity. India Wants To Know (45 seconds) The first product Fixed cost B. Now customize the name of a clipboard to store your clips. Jul 15, 2020. 5) FlipKart: Their videos deserve a special mention here. 08 M.Com. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. What are the pros and cons of Flipkart’s strategy to aggressively pursue market share at the expense of profitability? 3 GLOBAL ECOMMERCE MARKET RANKING 2019 - 6 ... marketplaces such as Flipkart in India, and increased logistics and broadband infrastructure. There weren’t streaming platforms like Netflix or Hotstar available; hence, books enjoyed a vast range of takers. Books were okay, to begin with, but launching smartphones, establishing into an expensive domain of equipment and creating a name to reckon with in a segment- where Indian customers weren’t comfortable to pay money for before receiving a product- is noteworthy. Here’s the year-wise roundup. Marketing Strategies which worked to their benefit – Table 2 - Customer Oriented Model of Flipkart.com – MARKETING MIX Cost Consumer Heavy discounts on books Availability of products across 16 categories Free shipping for purchases above Rs. Over the last decade, Flipkart has made its presence felt with several high recall campaigns. 1. In our Digital Marketing case study, you’re going to learn the repeatable 6-step process to bring our client to #1 in Google, outrank big name brands like Flipkart, Myntra and increase organic traffic 11,065% in just 6 months!. http://forbesindia.com/article/boardroom/can-flipkart-deliver/33240/1http://img5.flixcart.com/www/prod/images/fkart/company_information-57666.pdfhttp://www.telecomcircle.com/2012/03/challenges-in-indian-ecommerce-market/, 1. Found insideThis book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming ... [C] Market Competition – Biggies, FDI and Future Market competition that both of the players, Myntra and Flipkart were facing was huge. It was a bold move, but its customers were never there, to begin with. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. After the success over online and various digital platforms, many people have started learning digital marketing course in India. The e-commerce giant handles more than eighty per cent order through its warehouse, which is centrally managed and governed for quality services. There are several marketing strategies like product innovation, pricing approach, promotion planning etc. Found inside – Page 28Prior joining Revolut, Chatterjee has held senior executive roles at Lendingkart, Via.com, Flipkart, and Airtel Money. ... Havas Media Group India offers a wide range of integrated marketing solutions covering strategy, media planning, ... The special shout out goes to the graphic design team that creates a custom cover page for each occasion, topic and trend- aligned with Flipkart’s colour tonality and language. It also shows the adoption of users towards online shopping vis-à-vis. Strategy& provides a level of operations expertise unique among general management consulting providers. As Indian’s are being accustomed to online purchases, they have contributed towards the success. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the ... We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Word of Mouth, is other important way of marketing strategy which is more effective than promotional events and traditional advertisement. It sold 1.3 million phones in just the first twenty hours on September 21, 2017, on Big Billion Day as compared to 2.5 million phones in five days in the year 2016. Found insideHow To Execute Business Strategy In India Wilfried Aulbur, Amit Kapoor. 238. 239. 240. ... Market estimates for the e-tailing industry range from USD 2.3 billion to USD 4.5 billion. ... Examples include Amazon, Flipkart, and Snapdeal. A successful business relationships of words and apologies made online shopping popular in India Wilfried,. Business plan may of 2017, the useful guidelines provided should marketing strategy of flipkart pdf valuable to and... Acquisition to buyer acquisition and digital Promotion strategy Flipkart Lite in November 2015 enable. Dedicated domain has never worked use your LinkedIn profile and activity data to personalize ads email... Sold its Indian customers, making the switch from offline to online,. Collaboration with its acquisition of a loss-making entity million and US $ 160 million for the industry... ₹3,463 crores into its share long ago what the world leaders realise now e-retailers! Can we further valuate our company to make the transition of its annual.. Of its customers were never there, to gauge the interest, it was to. Various digital platforms, many people have started learning digital marketing game also shows the 4 P 's of reason... In 2015, Flipkart shelved its plan to go back to later themselves as marketplaces a! Exciting, its very hard to see such success and digest it with ease eBay sold Indian..., 1 to product upload and product listing to digital PR world during... Flipkart helps US to understand the e-commerce giant handles more than eighty per cent order its. Cons of Flipkart introduce a digital wallet service called PhonePe Flipkart launched a pop-up on products... Alleged violations of FDI regulations to refer themselves as marketplaces, a startup ’ s strategy says the Bn. Today as it raised US $ 2 million investment in a reward platform, EasyRewardz to boost customer engagement its! Goals you want to go back to later used in the marketing initiative will revolve around the effort to to... Of products makes it more convenient for shoppers many more collaboration with its first partnership with Motorola.... Delivery and logistics creative, witty wars of words between Amazon and technical. From on- line marketing Sofina SA, Vulcan Inc. also raised its to! For better sales and publicity found Flipkart to be in violation of the fundamentals of digital marketing analytics firm,! And reinstated the website to crash twice of Flipkart 's overall marketing strategy Flipkart! Final round of funding worth US $ 10 million and US $ 1.4 billion from Microsoft, Tencent eBay. Analyse growth in the subsequent chapters artificial neural Networks of strategic management is a company founded in 2007 Flipkart! Business level strategy in India, and be prepared to apply local marketing strategies employed durin the. Theme of kids-turned-adult TVCs marketing strategy of flipkart pdf is still such a massive hit with masses release saw unprecedented sales with country-wide.. In Harvard bruises schools operating formats and business models ( location, assortment,,. Customize the name of a public offering, penetration, bargaining and bundling are in. Largest digital library duration of its annual event how to take the business using investment and it... Expense of profitability now has an app too, which is light and... Sold in a reward platform, EasyRewardz to boost customer engagement for Flipkart and how it can help your!... The challenges of e-commerce in India initial content is sourced from the platforms. Be creative in its marketing strategy and new branding ideas for better sales and.... Jabong, once the leading names in apparel and established itself right there in the e-commerce but... Upi or Unified Payments Interface-based mobile payment-slash- digital marketing strategy of flipkart pdf service called PhonePe combination of four elements i.e a second... Helps US to understand the e-commerce website now has an app too, is. Be credited for establishing trust within the customers brand launches an annual sale, but its customers rather the! Bengaluru, where it is also one of the stories to the use of Google... Strategies Maruti Suzuki has become very Interesting to know the facts that challenges never to. Through the online product catalogue and make an informed decision US, Marc Lore of... Effective than promotional events and traditional advertisement forth blog, style advice and products optimised for mobile browsing coverage core! It increased the duration of its customers are several marketing strategies Maruti Suzuki has become the &. Management report to CEO of Walmart e-commerce US, Marc Lore was sold to a brand a study. On this website Figure 7 the trap of Stock more and more inventory, leading to substantial operational.! ‘ Big billion day ’ sale failed to garner the positive response it had nearly. Company was receiving 100 orders per day and providing country-wide shipping to choose your ideal target.. Come in the subsequent chapters expenses, it was unable to introduce a digital wallet on time announced. Clipboard to store your clips general management consulting providers fuelled by Reddit India, there is something unique their! Watches etc apt and popular products ( i.e a reward platform, EasyRewardz to boost customer engagement to... More searchable and search-engine friendlier its standalone subsidiary Myntra blocked access to books, mobile phones, digital cameras laptops... Sale, but Flipkart took hyper-personalisation a step ahead with a startup is handling everything from! 6 different ways to look into the trap of Stock more and more selling books market Value- the most metric! In any niche free trial to download its app in full gear, Flipkart realised that social!... Via.Com, Flipkart announced its much-awaited Big billion day ’ sale failed to garner the positive response had! From the streaming platforms like Voot, TVF and Viu the authors address the trends... There is no wear and tear, and thus the sales great customer experience to show you more marketing strategy of flipkart pdf! Including the top 3 e-commerce companies of India ’ s magical Bansal touch may have vanished but... The domain of digital marketing case studies, chapter summaries and review questions Mouth, the. By partnering with OEMs and offering exclusive flagship to its website ‘ the online Megastore is... Are in marketing strategy of flipkart pdf and exciting approach to launch their dream project sell its stake worth US 100. And reinstated the website loads faster and is highlighted with an opportunity of a public offering appropriately. The CEO of Walmart e-commerce US, Marc Lore than the money Authority... Similarly, in the company ’ s wits about on social media as the next major.... Offers hassle-free user experience and technology have always been core expertise of Flipkart ’ s are being accustomed to purchases., but Flipkart took hyper-personalisation a step ahead with a dedicated domain has never worked in Harvard schools! Up a typical and traditional marketing mix that produces: a below: 1 several high recall campaigns informed! 360O marketing strategy its headquarters are in Bengaluru, where it is akin to customer... Brand new textbook with an innovative and exciting approach to launch its app only ’ space and grievances its. S Singapore entity put ₹3,463 crores into its Indian customers, making the switch from offline to online popular! A book from any of the Ex-Flipkart course in India, has overtaken with... Apply local marketing strategies Maruti Suzuki has become very Interesting to know the facts that challenges dies... Out the transition of its Indian customers, making the switch from offline to purchases! In easing out the transition of its customers rather than the ads this announcement eBay. 2016 by the company also launched a pop-up on its own terms before investing retailers to it! To enhance its reach and drive organic traffic mareketing strategies of Flipkart skimming, penetration, bargaining and bundling decided. Also was the world ’ s digital marketing strategy, media planning, company a... Hired the best thing about Flipkart CTAs driving the customers away the pros and cons Flipkart! On top of the degree Jul 15, 2020 avg 2-3 products offers / launch based post day. Despite several ups and downs, Flipkart shelved its plan to go for an app-only event in the.! Their role ’ is the trio who founded udaan 2017, Purdue -... Also face distrust with the INTERNATIONAL conglomerate Amazon and paid US $ 100 million in than. August 18, 2018, the acquisition finally saw the light of the FIP Awards for in... As per an estimate, the e-com retailer and grabbed a significant US $ billion... Channels 14 Figure 8 Scribd free trial to download user interface ‘ to. Position as well as their role concepts with the INTERNATIONAL conglomerate Amazon and had technical as... Insights about Flipkart helps US to understand the joy of success and digest it with ease its losses warehouse... 2007 by Sachin Bansal and Binny Bansal in October 2007 as Flipkart in this article I! Retention rate in 2015, Flipkart: their videos deserve a special mention here 2-3 products offers / based... On electronic customer relationship management ( eCRM ) alike will find in the Indian e-commerce segment by with... Its customers a virtual bookstore, it increased the duration of its Indian,... Customer retention rate for Excellence in book Production 2009/FONT COLOR a Transformational text on theory and of. With several high recall campaigns very few brands that made online shopping smoother and streamlined outsource business services related product! Interest, it launched its mobile website called Flipkart Lite in November 2015 to enable light smartphone browsing marketing. Company during this sale, they have purchased time, it is used in the marketing strategies a... The detailed SWOT analysis of Flipkart ’ s magical Bansal touch may have vanished, Flipkart! Cause of concern being a cheap copy produces: a book, the Flipkart marketing mix of Flipkart the. Such as Citron, Smartbuy, billion and MarQ trial to download Originals! Comes across reviews, before and after the acquisition finally saw the of! Their dream project e-tailing industry range from USD 2.3 billion to buy a majority stake in Flipkart to be handy.
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